GAME ON FOR GAMEDAY! Football Concept Design

This design was created for a football tailgating campaign with the goal of promoting football season and specialty foods the store offers for tailgating and football watch parties. The intention was for the in-store signage to use football imagery with a mix of some food imagery, and then mainly promote food imagery for external use. The client ended up going in a slightly different direction that was solely focused on the food instead of football players.